RC Monkeys had outgrown their website. The old Squarespace site no longer reflected the company’s rapid growth, the scale of projects they were handling, or the sophistication of their services. Maintenance was costly, flexibility was limited, and most importantly, the brand didn’t look like the serious player they had become. We approached the redesign in two phases: launch a new homepage before a major November conference where first impressions would directly influence partnerships and new business, then complete the full website in the weeks that followed.