Coming July 2026
In the AI era, B2B buyers are deciding without you
This book is an investigation into the new B2B buyer behavior in the AI era, where first impressions are shaped by AI summaries, review ecosystems, and public narratives long before a buyer talks to sales.
It’s not a marketing book. It’s a buyer-psychology book, about how belief forms, how trust collapses, and what companies must design so buyers can verify, believe, and defend the decision internally.
The book is exploring topics like:
Why “traffic → conversion” is the wrong model now
The hidden mechanics behind trust and stalls in B2B
CITED™: a repeatable way to design for credibility and defensibility
Join the waitlist and get a free copy at launch. Limited to the first 100 people