Summarize this article with AI

ChatGPT
Claude
Gemini
Grok
Perplexity

Search is changing, fast. More and more people are skipping Google entirely and going straight to AI tools like ChatGPT, Claude, or Perplexity to find products, services, and information. If your website isn't optimized for how these AI models read and understand content, you're invisible to them.

That's where the llms.txt file comes in. Adding an llms.txt to your Framer website is one of the simplest, most effective steps you can take right now to improve your AI visibility, and in this guide, you'll learn exactly how to do it, step by step.

What Is an llms.txt File?

Think of llms.txt as a robots.txt file, but for AI. Instead of telling search engine crawlers what to index, it tells large language models (LLMs) how to understand your website.

When an AI model crawls your site, it has to interpret your entire content on its own, your navigation, your copy, and your hidden pages. That takes effort, and it can lead to misinterpretations. An llms.txt file solves this by providing a clean, structured summary that tells the AI:

  • What your site is about

  • Which pages are most important

  • How your content is organized

  • Any licensing or attribution preferences

It's not a sitemap. It's more like a briefing document written specifically for AI systems.

The concept was proposed as an emerging standard in 2024, and it's gaining rapid adoption among technical SEOs, developers, and no-code builders who want to stay ahead of the AI-first web.

Why Should Framer Users Care About llms.txt?

If you're building websites in Framer, whether for yourself, your clients, or your business, here's why this matters:

AI-generated answers are replacing clicks. When someone asks ChatGPT "what's the best tool for X," the AI draws from websites it has successfully crawled and understood. If your Framer site is confusing or poorly structured for AI, it won't get cited. A competitor with an llms.txt file might.

It's free and takes less than an hour. Unlike many SEO tactics that require months of work, adding an llms.txt file is a one-time setup with immediate, lasting benefits.

It future-proofs your site. As AI-powered search grows, and it will, llms.txt is becoming a baseline expectation for professional websites, just like having a sitemap or meta descriptions.

💡 Pro Tip: llms.txt doesn't replace traditional SEO. It works alongside it. Keep optimizing your meta titles, content quality, and backlinks. Add llms.txt on top of that.

What Does an llms.txt File Look Like?

The file follows a simple Markdown-based format. Here's the basic structure:

# Your Company or Site Name

> A short description of what your website is and who it's for.

Optional: any extra context about your site, products, or mission.

## Key Pages

- [Home](https://yoursite.com/): Brief description of what this page covers.
- [About](https://yoursite.com/about): Who you are and what you do.
- [Services](https://yoursite.com/services): The services you offer.

## Blog & Resources

- [Blog Post Title](https://yoursite.com/blog/post): What this article covers.

## Policies & Licensing

> Content on this site is © Your Company. Please

# Your Company or Site Name

> A short description of what your website is and who it's for.

Optional: any extra context about your site, products, or mission.

## Key Pages

- [Home](https://yoursite.com/): Brief description of what this page covers.
- [About](https://yoursite.com/about): Who you are and what you do.
- [Services](https://yoursite.com/services): The services you offer.

## Blog & Resources

- [Blog Post Title](https://yoursite.com/blog/post): What this article covers.

## Policies & Licensing

> Content on this site is © Your Company. Please

# Your Company or Site Name

> A short description of what your website is and who it's for.

Optional: any extra context about your site, products, or mission.

## Key Pages

- [Home](https://yoursite.com/): Brief description of what this page covers.
- [About](https://yoursite.com/about): Who you are and what you do.
- [Services](https://yoursite.com/services): The services you offer.

## Blog & Resources

- [Blog Post Title](https://yoursite.com/blog/post): What this article covers.

## Policies & Licensing

> Content on this site is © Your Company. Please

# Your Company or Site Name

> A short description of what your website is and who it's for.

Optional: any extra context about your site, products, or mission.

## Key Pages

- [Home](https://yoursite.com/): Brief description of what this page covers.
- [About](https://yoursite.com/about): Who you are and what you do.
- [Services](https://yoursite.com/services): The services you offer.

## Blog & Resources

- [Blog Post Title](https://yoursite.com/blog/post): What this article covers.

## Policies & Licensing

> Content on this site is © Your Company. Please

A few formatting rules to follow:

  • Use a single H1 (#) at the very top — this is your site name

  • Add a description using > (blockquote syntax)

  • Group links under H2 sections (##)

  • Format each link as [Page Title](URL): short description

  • Keep it concise, only list your most important 20–50 URLs, not every page

The file doesn't need to be long. Quality and clarity matter more than quantity.

How to Create Your llms.txt File

There are three good approaches depending on how much time you want to spend:

Option 1: Write It Yourself

Open a blank document, paste in the structure above, and fill it in manually. You already know your site better than any tool does. For most Framer sites (landing pages, portfolios, small business sites), this takes 20–30 minutes.

Start by listing your top 5–10 pages, write a two-sentence description of your site, and you're most of the way there.

Option 2: Use a Free Generator

Several free tools will auto-generate an llms.txt file from your URL or sitemap:

These tools typically get you 70–80% of the way there. You'll still want to review the output, remove irrelevant pages, and refine the descriptions, but they save a lot of time.

Option 3: Use an AI Model to Draft It

This is the fastest method and produces great results. Open ChatGPT, Claude, or any AI tool and give it:

  1. A short description of your site

  2. Your homepage URL (so it can reference your content)

  3. A sample llms.txt structure (copy the template above)

Ask it to generate a draft llms.txt file for your website. You'll typically get a polished draft in seconds, then spend 5–10 minutes refining it.

💡 Pro Tip: After generating your draft, ask the AI to double-check that every URL actually exists on your site. Auto-generated files sometimes hallucinate URLs that don't exist, so always verify before uploading.

How to Upload llms.txt to Your Framer Website

Once your file is ready, uploading it to Framer takes about two minutes. Here's exactly how to do it:

Step 1: Name Your File Correctly

Save the file as exactly llms.txt - no capitals, no spaces, no other characters. The filename must be precise.

Step 2: Open Your Framer Project Settings

In Framer, go to your project and click the gear icon (⚙️) to open Project Settings.

Step 3: Navigate to the "Well-Known Files" Section

Inside Project Settings, go to the General tab and scroll down until you see a section called "Well-Known Files".

Step 4: Upload Your File

Click the upload button in the Well-Known Files section and select your llms.txt file.

Step 5: Publish Your Site

After uploading, hit Publish to make the changes live.

Your llms.txt file will now be publicly accessible at:

https://your-domain.com/llms.txt
https://your-domain.com/llms.txt
https://your-domain.com/llms.txt
https://your-domain.com/llms.txt

⚠️ Important: Unlike other well-known files (which live at /.well-known/), llms.txt is placed at the root of your domain. That's why the exact filename matters — Framer handles the routing correctly only when the file is named llms.txt.

Plan requirement: As of 2025, the Well-Known Files feature in Framer is available on the Pro plan and above. If you're on a free plan, you'll need to upgrade to access this feature.

How to Verify Your llms.txt Is Working

After publishing, confirm everything is set up correctly:

  1. Open a new browser tab

  2. Go to https://your-domain.com/llms.txt

  3. You should see your plain text file rendered in the browser

If it loads correctly, you're done. If you get a 404 error, double-check that you published after uploading and that the filename is exactly llms.txt.

You can also test your file using the validator at llmstxt.org to make sure it follows the correct format.

Tips for Writing a High-Quality llms.txt File

Getting the file live is just the start. Here's how to make it actually useful:

Be specific in your descriptions. Instead of writing "Services page," write "Offers brand strategy, UX design, and Framer website development for SaaS startups." Specificity helps AI models match your site to relevant queries.

Prioritize your best content. Don't list every blog post, list the ones that best represent your expertise and value. Think of it as your site's highlight reel.

Update it when your site changes. If you add new pages, launch a new service, or publish cornerstone content, update your llms.txt to reflect it. Treat it like a living document.

Include your CMS content if it's important. If your Framer site has a blog or resource library powered by the Framer CMS, consider listing your top posts or categories, not every entry, just the most valuable ones.

💡 Pro Tip: Add a ## What We Do or ## About section near the top of your llms.txt with a clear, plain-language description of your business. This gives AI models the right context before they even look at your page links.

FAQ: llms.txt and Framer

Does llms.txt actually help with AI search rankings?

It's not a guaranteed ranking signal, but it significantly improves how accurately AI tools understand and represent your site. As AI-driven search grows, proper AI indexing is becoming as important as traditional SEO.

Is llms.txt the same as robots.txt?

No. robots.txt tells search engine crawlers what to index or skip. llms.txt is a new standard designed specifically to help AI language models understand your site's content and structure. They serve different purposes and you should have both.

Do I need to know how to code to create an llms.txt file?

Not at all. The file is plain text with simple Markdown formatting. If you can write a bullet list, you can write an llms.txt file.

Will llms.txt work on the Framer free plan?

No, as of 2025, the Well-Known Files upload feature in Framer requires a Pro plan or higher. If you're on a free plan, you'll need to upgrade to use this feature.

How often should I update my llms.txt file?

Whenever your site changes significantly, new services, new content, new pages. A good rule of thumb is to review it once a quarter, or any time you make a major update to your site.

Wrapping Up: Your Next Step Toward AI Visibility

Adding an llms.txt file to your Framer website is one of the smartest, most low-effort things you can do right now to stay ahead of the shift to AI-powered search. It takes less than an hour, it's free (aside from needing a Framer Pro plan), and it gives AI models exactly what they need to understand and represent your site accurately.

Here's a quick recap of what to do:

  1. Draft your llms.txt file - manually, with a generator, or using AI

  2. Name it exactly llms.txt

  3. Upload it via Framer's Project Settings → General → Well-Known Files

  4. Publish your site and verify it's live at your-domain.com/llms.txt

That's it. Go get your site in front of the AI models your future customers are already using.

Bogdan Petrescu

Founder of Modern Practice. Passionate about UX, B2B marketing and buyer behaviour

Founder of Modern Practice. Passionate about UX, B2B marketing and buyer behaviour

Founder of Modern Practice. Passionate about UX, B2B marketing and buyer behaviour