Prakti Studio Is Now Modern Practice

Two years ago, Prakti Studio was a small design studio trying to find its place. We took on a wide range of clients, figured out what worked, made a lot of mistakes, and slowly got very good at a specific thing. The name made sense back then. Today, it doesn't, and that gap between who we were and who we've become is exactly why we're rebranding to Modern Practice.

This isn't a cosmetic change. It's an honest acknowledgment of how much we've grown, where we're going, and what we genuinely believe about the future of web for B2B companies.

Two Years That Changed Everything

When we started Prakti Studio, we were figuring it out like everyone else. We worked with different types of clients, in different industries, at different stages. Some of that work was great. Some of it taught us hard lessons.

But over time a pattern emerged, and once we saw it, we couldn't unsee it.

The clients where our work made the most impact were B2B companies: teams that had a solid product, real customers, and a clear market, but a website that was holding them back. Their online presence didn't reflect how good they actually were. The pages were slow to update, painful to maintain, and impossible to experiment with. Marketing was stuck waiting on developers. Growth was stuck waiting on marketing.

We kept solving that same problem, over and over, and getting better at it each time. We stopped being a general studio and started becoming something more specific: a team obsessed with making the marketing website a genuine competitive advantage for B2B companies.

That shift deserved a new name.

Why "Prakti Studio" Had to Go

We have a lot of affection for the old name. It came from a real place, Prakti rooted in the idea of practice, of craft, of doing the work. And that ethos hasn't gone anywhere.

But the name was quietly holding us back.

In an international context, it didn't land the way we wanted. It was hard to remember, harder to spell, and didn't immediately communicate what we do or who we are. When we started working with clients outside our immediate network, companies in other countries, in more competitive markets, we felt the friction. The name wasn't opening doors. It was creating a small but real hesitation.

If you're building something meant to compete internationally, your brand has to be able to show up on that stage. Ours couldn't, not fully.

Why "Modern Practice"

We kept the word Practice, and we kept it deliberately.

Here's the honest truth: we're not the most flashy designers. We're not trying to win awards for the most experimental creative work. What we are is exceptionally practical. We show up prepared. We collaborate clearly. We deliver. We solve the actual problem instead of the interesting one. That quality, that groundedness in craft and collaboration, is what our clients rely on, and it's something we're genuinely proud of.

Modern is the other half of the story. Over the last year, we've fully embraced AI in our workflows. Not as a gimmick, but as a real shift in how we work, how fast we move, and how much value we can deliver. We've rebuilt our processes around it. We've become faster, sharper, and more consistent as a result. The world of web is changing faster than most agencies are willing to admit, and we think the right response is to lean in, not hedge.

Together, Modern Practice means: a team that works the right way, using the right tools, right now.

Going All-In on Framer

This rebrand also marks something we've been moving toward for a while: we're becoming a dedicated Framer agency.

We've tried other tools. We've worked in other builders. And after all of that, we keep coming back to the same conclusion: Framer is where the future of marketing websites lives.

For B2B companies that want to launch fast, iterate constantly, and give their marketing team real control without depending on a developer for every small change, Framer is the answer. It's not a compromise. It's an advantage.

Marketing websites shouldn't be a burden. They shouldn't require a ticket, a sprint, and a two-week wait every time you want to test a new headline. They should be a living part of how you grow, something your team can move quickly with, experiment on, and be proud of.

That's what we build. That's all we build now.

If you're a B2B company that wants to launch or grow with Framer, whether that's a full redesign, a new marketing site, or ongoing web operations, Modern Practice is built for you.

To Our Clients, Past and Present

We wouldn't be here without the companies that trusted Prakti Studio with their websites and their brands. Every project, the ones that went smoothly and the ones that pushed us, made us sharper.

To every client we've worked with: THANK YOU

The rebrand changes our name. It doesn't change our commitment to your work, your timelines, or your results. If anything, it's a signal that we're more focused than ever on doing this well.

You're not inheriting a different company. You're getting the same team, with more experience, better tools, and a clearer sense of purpose.

What Modern Practice Looks Like Going Forward

This rebrand defines the next chapter for us, and we think it's the right one. Here's what you can expect:

• 100% Framer. Every project, every client. We're not splitting our focus

• Web operations for B2B growth. From first launch to ongoing iteration, we're built for the long game

• AI-powered workflows. Faster turnarounds, more consistency, without compromising quality

• A practical partner, not a vendor. We collaborate like we're part of your team, because that's when the work is best

The name is new. The mission is sharper. The work continues.

If you're a B2B company with a Framer project in mind, or you've been thinking about making the switch, we'd love to talk.

You can reach us at bogdan@itsmodernpractice.com

Modern Practice. Built for what's next.